Times New Roman is a self initiated branding project, delivering a preliminary branding style guide and a number of brand expressions.

Branding

2025

The project examines how the ordinary can become expressive. Inspired by the idea of default settings, it transforms familiar visual conventions into a cohesive identity system across stationery and printed media. Through carefully considered materials, typography, and tactile interactions, the project demonstrates how everyday tools gain meaning through personal use, allowing routine acts of writing and sketching to develop into unique visual expressions.